Privacy policy

Last updated: September 13, 2026

UselessDecor operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). UselessDecor is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how UselessDecor ("we," "us," or "our"), Shopify, and service providers acting on our behalf collect, use, process, and disclose your personal information when you visit or use the Services, create an account, make a purchase or other transaction, interact with features available through our store, receive marketing communications, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with an identifiable individual.

Depending on how you interact with the Services, where you live, the features you use, and applicable law, we and our service providers may collect or process the following categories of personal information:

Contact information, including your name, email address, phone number, billing address, and shipping address.
Payment and transaction information, including your selected payment method, billing information, transaction amount, payment status, payment confirmation, order details, and other information necessary to complete or manage a transaction. Payment card information is processed by Shopify Payments and/or other third-party payment service providers. We generally do not directly store complete payment card numbers or card security codes.
Account and profile information, including account identifiers, profile information, preferences, settings, saved information, and information associated with customer account features. Authentication and login information may be processed by Shopify or third-party service providers that provide customer account functionality.
Shopping and transaction information, including products you view, search for, add to your cart, save to a wishlist, purchase, return, exchange, or cancel, as well as your order and transaction history.
Reviews and user-submitted content, including product reviews, ratings, photographs, comments, or other content you choose to submit through review or other interactive features provided by us or third-party service providers.
Communications with us, including information contained in emails, customer service requests, return or refund requests, and other communications you send to us.
Marketing and communication information, including your email or SMS subscription status, communication preferences, marketing consent, interactions with promotional messages, and related engagement information.
Device and technical information, including your IP address, browser type, device type, operating system, network connection, device identifiers, advertising identifiers, and similar technical information.
Usage and browsing information, including information about how you interact with the Services, pages and products you view, searches you perform, links you click, referral information, session activity, shopping behavior, and how and when you navigate the Services.
Advertising and analytics information, including information collected through cookies, pixels, tags, APIs, and similar technologies used to measure website activity, advertising performance, conversions, attribution, and audience engagement.
Inferences and preferences that may be derived from your interactions with the Services, such as likely product interests or shopping preferences.

Personal Information Sources

We may collect or receive personal information from the following sources:

Directly from you, including when you place an order, create an account, subscribe to communications, submit a review, save an item to a wishlist, contact customer service, request a return or refund, or otherwise provide information to us.
Automatically through the Services, including through cookies, pixels, tags, device technologies, and similar technologies when you visit or interact with our website.
From Shopify, which hosts and powers our online store and provides ecommerce, account, payment, security, analytics, personalization, and other services.
From third-party applications and service providers that provide functionality such as customer accounts, wishlists, product reviews, email and SMS communications, analytics, fraud prevention, customer support, fulfillment, shipping, and other store functions.
From payment service providers, such as Shopify Payments and other third-party payment processors, in connection with payment authorization, confirmation, fraud prevention, refunds, and transaction processing.
From advertising, analytics, and marketing partners, including services provided by Meta, TikTok, Google, Shopify, and other advertising or analytics providers.
From other partners or third parties where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Providing and fulfilling the Services. We use personal information to process and fulfill orders, process payments and refunds, provide order confirmations and updates, arrange shipping and delivery, manage returns and exchanges, provide customer account features, maintain wishlists, enable product reviews, and otherwise provide products and Services you request.
Operating, personalizing, and improving the Services. We may use information to remember your preferences, understand how customers use our store, recommend products, personalize your shopping experience, improve website functionality, develop or improve Services, and troubleshoot technical issues.
Customer accounts and store features. We and third-party service providers may process information to provide customer accounts, authentication, wishlists, product reviews, saved preferences, and other interactive store features.
Marketing and advertising. Subject to applicable law and your privacy choices, we may use personal information to send promotional communications by email or text message, personalize marketing content, measure advertising performance, create or measure advertising audiences, attribute purchases or other activity to advertising campaigns, and show advertisements that may be relevant to your interests.
Analytics and measurement. We use analytics technologies and third-party services to understand traffic, website performance, visitor interactions, conversions, marketing effectiveness, and shopping behavior.
Security and fraud prevention. We may use personal information to authenticate account activity, protect transactions, detect and prevent fraud, abuse, malicious activity, unauthorized access, security incidents, or other unlawful activity.
Communicating with you. We use your personal information to respond to customer service requests, questions, complaints, privacy requests, order issues, and other communications.
Legal and regulatory purposes. We may process information where necessary to comply with applicable laws, tax and accounting obligations, valid legal requests, law enforcement requests, litigation, dispute resolution, regulatory requirements, or to enforce our Terms of Service and other policies.

Payment Processing

Payments made through the Services are processed by Shopify Payments and/or other third-party payment service providers.

These payment providers may collect and process information necessary to authorize and complete your payment, including payment card information, billing information, transaction information, fraud-prevention information, and other information required to provide payment services.

We generally do not directly receive or store your complete credit or debit card number or card security code. Instead, payment providers process this information in accordance with their own terms, privacy notices, and security requirements.

Cookies, Pixels, and Similar Technologies

We, Shopify, and our third-party service providers may use cookies, pixels, tags, APIs, local storage, and similar technologies when you access or use the Services.

These technologies may be used to:

operate essential website and checkout functionality;
remember your preferences and account settings;
maintain shopping cart and wishlist functionality;
understand website usage and performance;
measure traffic, engagement, and conversions;
prevent fraud and improve security;
measure and attribute advertising campaigns;
create or measure advertising audiences; and
provide personalized or targeted advertising where permitted by applicable law.

We may use advertising and analytics technologies provided by companies such as Meta, TikTok, Google, Shopify, and other service providers.

Where required by applicable law, non-essential cookies and similar technologies will be used subject to applicable consent requirements. You may be able to manage your preferences through our cookie consent tools where available.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide the Services, comply with legal requirements, or for other purposes described in this Privacy Policy.

Such recipients may include:

Shopify, which hosts and powers our store and provides ecommerce, payment, security, analytics, personalization, and other services.
Payment processors, including Shopify Payments and other payment service providers that process transactions on our behalf.
Third-party applications and technology providers that provide customer accounts, wishlists, product reviews, email and SMS marketing, analytics, customer service, fraud prevention, cloud hosting, and other store functionality.
Fulfillment, logistics, and shipping providers that require certain information to manufacture, fulfill, ship, track, or deliver your order.
Advertising and marketing partners, including Meta, TikTok, Google, Shopify, and other advertising, analytics, attribution, or marketing providers.
Professional advisers and service providers, such as accountants, legal advisers, insurers, consultants, fraud-prevention providers, and other organizations that assist us in operating and protecting our business.
Authorities or other parties when legally required, including when necessary to comply with applicable law, court orders, subpoenas, search warrants, government requests, regulatory obligations, or to protect or enforce our rights or the rights and safety of others.
Parties involved in a business transaction, including in connection with a merger, financing, acquisition, restructuring, bankruptcy, sale of assets, or similar business transaction.
Third parties at your direction or with your consent, when you request or authorize us to disclose information.

Third-party service providers may process personal information according to their own privacy policies and contractual obligations. Their privacy practices may differ from ours.

Marketing, Advertising, and Analytics Partners

We use third-party marketing, advertising, and analytics services, which may include services provided by Meta, TikTok, Google, Shopify, and other providers.

Depending on your location, your consent and privacy preferences, and applicable law, these providers may receive or process information such as device identifiers, IP address, browser activity, interactions with our store, products viewed, cart activity, purchases, and advertising engagement.

This information may be used for analytics, advertising measurement, conversion attribution, audience creation, personalization, and targeted or interest-based advertising.

Our advertising and marketing partners may process information in accordance with their own privacy notices.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to provide, operate, secure, personalize, and improve Shopify services and our store.

Information that you submit through the Services may be transmitted to and processed by Shopify and other service providers, including parties located in countries other than the country in which you reside.

In addition, we may use Shopify features and services that incorporate information from your interactions with our store, with Shopify, and with other merchants using Shopify. These features may use such information to help protect, personalize, grow, analyze, and improve our business and to provide enhanced services, including improved personalization and advertising functionality.

In certain circumstances, Shopify is responsible for its processing of your personal information for these purposes and for responding to requests relating to Shopify's use of that information.

For more information about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy.

You may also exercise certain privacy rights relating to information processed by Shopify through the Shopify Privacy Portal.

Sale, Sharing, and Targeted Advertising

Depending on applicable law, some disclosures of personal information to advertising, analytics, marketing, or technology partners may be considered a "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising," even where no money is exchanged for the information.

Depending on where you reside, you may have the right to opt out of these uses of your personal information.

You can exercise applicable opt-out rights through our Your Privacy Choices / Data Sharing Opt-Out page.

Where required by applicable law, we also recognize the Global Privacy Control ("GPC") preference signal as a request to opt out of the sale or sharing of personal information for applicable advertising purposes for the browser or device sending the signal.

To learn more about Global Privacy Control, visit globalprivacycontrol.org.

Other browser-based "Do Not Track" signals may not have a commonly accepted legal or technical standard, and we do not necessarily respond to them unless required by applicable law.

Third-Party Websites and Services

The Services may contain links to, integrations with, or features provided by websites, applications, social networks, payment providers, or other services operated by third parties.

If you interact with a third-party service, that third party may process information according to its own privacy policy and terms. We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services that we do not control.

The inclusion of a link or integration does not necessarily imply that we endorse the privacy or security practices of the applicable third party.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they may legally provide such information without parental consent in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at support@uselessdecor.com so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. We also rely on Shopify and third-party service providers to maintain appropriate safeguards for information they process on our behalf or in connection with the Services.

However, no method of transmission over the internet, electronic storage system, or security measure is completely secure. We therefore cannot guarantee absolute security.

Please do not send sensitive financial information, passwords, complete payment card details, or other highly confidential information to us by ordinary email.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or processed, including to provide the Services, maintain customer accounts, fulfill orders, process returns and refunds, maintain transaction and business records, comply with tax, accounting, legal, and regulatory requirements, prevent fraud, resolve disputes, and enforce our agreements and policies.

The applicable retention period may vary depending on the type of information, the nature of our relationship with you, the Services involved, legal requirements, and whether the information is needed to establish, exercise, or defend legal claims.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

Your Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to exceptions or limitations permitted by law.

Right to Access or Know. You may have the right to request information about the personal information we hold or process about you.
Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
Right to Correct. You may have the right to request correction of inaccurate personal information.
Right to Data Portability. You may have the right to receive certain personal information in a portable format or request that it be transferred where applicable.
Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of processing considered a sale, sharing, targeted advertising, or cross-context behavioral advertising under applicable law.
Right to Object or Restrict Processing. In certain jurisdictions, you may have the right to object to or request restriction of certain processing activities.
Right to Withdraw Consent. Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
Right to Appeal. Where provided by applicable law, you may have the right to appeal a decision we make regarding a privacy rights request.

We will not discriminate against you for exercising privacy rights provided by applicable law.

We may need to verify your identity before fulfilling certain requests. Where permitted by law, you may also authorize an agent to submit a request on your behalf, subject to appropriate verification.

To submit a privacy rights request, please email support@uselessdecor.com.

Managing Marketing Communications

If you receive promotional emails from us, you may opt out at any time by using the unsubscribe link provided in the email.

If you receive promotional text messages from us, you may opt out using the unsubscribe instructions provided in the message or as otherwise made available by the applicable messaging provider.

Even if you opt out of promotional communications, we may continue sending non-promotional communications that are necessary to manage your account, orders, transactions, customer service requests, security matters, or other existing business relationships.

Additional Information for EEA, UK, and Similar Jurisdictions

Where the General Data Protection Regulation ("GDPR"), UK GDPR, or similar privacy laws apply, we process personal information under one or more applicable legal bases depending on the processing activity.

These legal bases may include:

Performance of a contract, such as when we process information to accept payment, fulfill an order, deliver products, provide customer account functionality, or process a return or refund.
Legitimate interests, such as operating and improving our business and Services, maintaining security, preventing fraud, understanding website performance, providing customer service, and protecting our legal rights, where those interests are not overridden by your rights and interests.
Consent, including where applicable for certain marketing communications, cookies, advertising technologies, or other processing for which consent is required by law.
Compliance with legal obligations, including tax, accounting, consumer protection, regulatory, fraud-prevention, and lawful government requirements.

Where permitted by applicable law, you may have rights to object to processing based on legitimate interests and to withdraw consent where processing is based on consent.

International Transfers

Because we use Shopify and other international service providers, your personal information may be transferred to, stored in, or processed in countries outside the country where you live.

Where applicable law requires safeguards for international transfers, we and our service providers may rely on recognized transfer mechanisms, including adequacy decisions, Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Addendum or other lawful transfer mechanisms, as appropriate.

Complaints

If you have a concern or complaint regarding how we process your personal information, please contact us at support@uselessdecor.com.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection, privacy, or regulatory authority or to appeal our response to a privacy request where applicable law provides such a right.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technologies, business practices, service providers, legal requirements, or for other operational or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on this website and update the "Last updated" date. Where required by applicable law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us by email:

support@uselessdecor.com

Data Controller and Contact Information The data controller and legal operator of UselessDecor is: WallWhisper Ecommerce Limited (無用致用電子商務有限公司) Hong Kong Company No.: 81177068 Registered Office: Flat J, 13/F, Block 2, Kwun Tong Industrial Centre, 460–470 Kwun Tong Road, Kwun Tong, Hong Kong Privacy and Customer Support: support@uselessdecor.com We may share information necessary to manufacture, fulfill, ship, track, and support an order with independent suppliers, fulfillment providers, and logistics partners. Our California fulfillment partner processes order and delivery information only to the extent reasonably necessary to fulfill and support customer orders.